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Danskin Creative Communications

Set A Course For Success With A Marketing Communication Plan

Developing a Marketing Communication Plan is critical to achieving marketing objectives, sales goals, growth and building customer loyalty. By planning, executing and measuring communication initiatives that align with your organizations’ business objectives, a marketing plan sets the marketecture for building your brand. The marketing communication plan should include at least the following chapters: Marketing Situation Analysis; Marketing Motivations; Marketing Initiatives; Marketing Investment; Creative Execution; and Plan Metrics or Measurement.